Have you ever overdosed on sugar, salt, coffee, or chocolate? Have you used alcohol, marijuana, tobacco, cocaine, or opioids? If so, you’ve been spiced!
In his new book titled, “Spiced: The Global Marketing of Psychoactive Substances,” author John L. Graham, professor emeritus and director of the Center for Global Leadership at the Merage School, explores how addiction to common substances devastates economies, cultures, and public health, and he exposes the culprit behind the over-dependence: marketing.
In this book, Graham examines how corruption and greed contribute to the world’s overuse of “spices.” He explores how regulations often do little to curb consumption, and how instead, interested businesses actively encourage overuse of their products. He also reveals the true price of overindulgence and the policies that might reduce addiction.
“Spiced” will be available soon on Amazon.com.
About the Author
John L. Graham studied marketing and cultural anthropology in his doctoral program at UC Berkeley. He has collaborated with colleagues in international marketing in twenty-four countries. Formerly a professor at the University of Southern California, Graham is now professor emeritus and director of the Center for Global Leadership at the UC Irvine Paul Merage School of Business.
Graham has published articles in the Harvard Business Review, the New York Times, the Los Angeles Times, and other prestigious publications and has been interviewed on national and foreign broadcast media. In addition to “Spiced,” he has written six books on international marketing and global negotiations.